The Ericksons

Author Archives: heatherericksonauthor


It’s the 1st Wednesday of the month again. That’s when I take part in Alex J. Cavanaugh’s Insecure Writer’s Support Group. I encourage you to check out their website and even sign up for the IWSG Newsletter. Today I’m going to explore self-publishing with print-on-demand, as I answer the #IWSG question for September –What publishing path are you considering/did you take, and why?When I first decided to write my book, Facing Cancer as a Friend, I felt as though I was looking at a timer, counting down the amount of time I had to get a platform set up and some words on the page. It was a midlife realignment of my goals. I had always wanted to be a writer, but I let life get in the way and stopped writing for a long time.Print-on-Demand Services changed all thatSelf-publishing prior to print-on-demand was often called vanity publishing, and with good reason. Prior to this evolution in the publishing industry, writers would pay publishers to print a certain number of books. Most often the author was stuck with hundreds of unsold copies by the end of their lifetime.  It was an unappealing notion. Print-on-demand potentially meant that the only thing you risked Read more…


My crabby neighbor

Karen Hume of the fantastic blog, Profound Journey, posted 25 Totally Terrifying Meaning of Life Questions Worth Asking Yourself. I bookmarked them and intend to answer one every so often. For me, it really is terrifying. Even though I share a lot of my life on my other site, Facing Cancer with Grace, there’s also a lot I keep to myself. In an effort to be brave and transparent I am going to share a childhood memory of my crabby neighbor as I answer question # 7:When was the first time you were afraid? (Question from Natalie Goldberg).When I was about 5 years old…I lived in St. Paul. We had an alley behind our home that was perfect for riding a bike down, as it started on one street which was at a higher elevation than the street it emptied onto.I knew all of our neighbors except for one, the neighbor who lived across the street. But I did know about him—at least I thought I did. I thought he must be mean. He was old (like most of my neighbors). I didn’t see him a lot, and when I did, he appeared to be a very angry man. It Read more…


writer's rut

Sometimes life hands you lemonade right after you’ve brushed your teeth. That’s how the last few weeks have felt for me. Dealing with a medical emergency for one of my children as well as a turn of events in my husband’s cancer, left me little time to write. That happens sometimes, doesn’t it? The problem is that writing is almost as necessary as air for a writer.  How do you get out of a writer’s rut?Getting out of a writer’s rut can be a choreIn physics, there is a principle known as Newton’s first law of motion – sometimes referred to as the law of inertia.“An object at rest stays at rest and an object in motion stays in motion with the same speed and in the same direction unless acted upon by an unbalanced force.”So here we are in a writer’s rut. We will stay in this rut without being acted upon by some unbalanced force. That requires effort.Be willing to accept less than the bestSometimes as writers, we feel as though we need to create something great with our words or it’s not worth the effort. This can lead to writer’s rut. We sit in front of our Read more…


12 things about me

Life in our house is a little crazy right now. My husband is participating in a clinical trial for lung cancer at the Mayo Clinic to treat. One of our daughters has been dealing with her own medical problems, so I thought I would do something different this week by sharing 12 things about me.What does your ideal day look like?My ideal day would begin with me waking up to a quiet clean house. I would have a strong cup of coffee and spend the day writing. At noon, I would go to lunch with my daughters and have happy hour sushi at Hajime. I would end the day as I always do, snuggling in front of Netflix with my husband.What did you want to be when you were younger?I’ve always wanted to be a writer. Always.Who would you love to meet? What would you ask?I would love to meet my husband’s maternal grandmother. She died long before I married my husband so I never had the opportunity, but I feel as though I know her because of all the stories her children and grandchildren tell about her. She was an amazing woman. I have often been told, “It’s too bad you Read more…


beta readers

Most authors use beta readers to help them prepare their book for publication. It’s extra work and takes more time, but this is a step you won’t want to skip if you want your book to be as good as possible. How do you get beta readers? What do they do for you?Beta readers go by several different namesBeta readersStreet TeamAdvance ReadersLaunch TeamBook CrewReview CrewI call my beta readers “Advance Readers,” because they read my book in advance of it being in its final form (more about that later).What do Beta Readers Do?Authors not only use a variety of names for their beta readers, but they utilize their beta readers in several different ways, depending on what they need most.Do you :Need feedback to help you decide what to cut and what to keep?Welcome proofreading from those who excel at spotting typos?Have specific questions you need to have answered?I personally have my team of Advance Readers read an early version of my book. I ask for feedback, both specific and general and make a lot of changes based on their responses. Then, once the book is ready to publish, I send my beta readers a final copy of the book Read more…


It’s the 1st Wednesday of the month again. That’s when I take part in Alex J. Cavanaugh’s Insecure Writer’s Support Group. I encourage you to check out their website and even sign up for the IWSG Newsletter. Today I’m going to explore how to approach your writing like an Olympian in training, as I answer the #IWSG question for August.What pitfalls would you warn other writers to avoid on their publication journey?I am not athletic by any stretch of the imagination. Believe it or not, I’ve never even watched the Olympic Games. But I do find the accomplishments of Olympians inspiring. We can certainly learn from them, what it means to try to be the best in their field. Since I’m not well-versed in Olympic culture, I did a lot of reading about how an Olympian trains. The advice can help us as writers.[1] I will take the highlights of how to train like an Olympian and share how to apply them to your writing.The first thing we need to establish is that this is a hard journey. Just as an athlete doesn’t decide a month before the games that they are going to compete as an Olympian, a writer can’t say Read more…


You may be wondering why I am posting on Thursday, this week, rather than Wednesday, as I usually do. It’s because this week I am in Australia (okay, not physically, but my heart is there)!Meet Sue LoncaricSue lives in Brisbane, Austrailia where she is a midlife blogger at Sizzling Toward 60 & Beyond. Sue has invited me to be a guest on her Over 50 & Thriving Series. Sue helps women over 50 embrace life with an ageless attitude. I met Sue this past April when I participated in the A to Z Blogging Challenge. Her blog quickly became one of my favorites. She shares a positive outlook on aging that is refreshing in a culture that fears 50.I was so honored when Sue asked me to share my thoughts on what is vital to thriving beyond 50. So head on over to Sue’s blog to read my post on why it’s essential to keep dreams alive in order to thrive. What does that mean? How do you do this when life throws you a curve-ball?I’ll see you in Australia today!


Formatting your Ebook

There are several things to keep in mind as you approach formatting your ebook. An ebook isn’t just a paperback that you can read on your e-reader. It has distinct properties that make it not only different but in some cases, better than a print book. After all, a paperback can’t transport you to a linked website. You also can’t change the font style and size nor have a linked table of contents in a paperback. These unique aspects of an ebook bring with them some, “side effects” if you don’t format your ebook properly.For example, because the reader can change the font style and size, your book won’t look the same on the reader’s device as it does in the paperback. Bullets and lists could end up out of whack. Page numbers are irrelevant. So is anything else you have in your headers and footers.Take OutTo start out on the right foot, when formatting your ebook, begin with a “stripped” copy of your print book. Hopefully, you have formatted your print book properly from the start, using the preset “Styles” from the “Home” tab in Microsoft Word. It will be very important when it’s time to create your Table Read more…


Amazon Author Page

Today I will be exploring Amazon Author Central. What is it? How do you set up an Amazon Author Page? What can it do for you and your audience?Let’s start with Amazon Author Central. What is it?Amazon Author Central is your go-to place as an author who is selling books on the world’s largest online bookstore. There, you can find links to tools you can use as an author to write your books and sell them on Amazon. You can find the reviews people have left for your books as well as your sales statistics. I think the most interesting and useful thing on Amazon Author Central is your Amazon Author page. Here is an overview of what you and your readers can find on your Amazon Author Page.Readers will find:Your profile, including your profile picture and your website address(es). You can also include video, such as a book trailer if you choose. There is also a follow button so that your readers can get your latest posts and be notified when you publish a new book.Your books and their prices. These are found at the top for quick reference.Your Blog Feed. Yes! Your posts (or at least the first couple Read more…


webspam

Recently, another website copied one of my blog posts. They copied it word for word, including the images, with a few exceptions. They removed all of my links and said that they had authored the piece. The other strange thing was that there was no way to reach anyone in charge of their site. There was no contact page or any links leading to anyone with whom I could communicate. This is called webspam. It’s different than linking to a post or even reposting. Webspam is stealing.It’s a real problem and needs to be dealt with.  Or does it? At first, I wondered if it was even a big deal. Disturbing, yes, but isn’t imitation the highest form of flattery? Not when it comes to webspam. Sites use webspam in an attempt to trick Google and other search engines into ranking one of their pages higher than the page which originally produced and published the content.Credit where Credit is DueYou might think, “But I was the original author. I published that post 2 months ago. Surely Google will know that I should be ranking higher for this content.” Unfortunately, that’s not the case. Google’s bots are smart, but this kind Read more…

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