As a valued customer of Walmart, your feedback is extremely important to us. We recently conducted a survey to better understand your shopping experience and are thrilled to announce the lucky winners of our sweepstakes. Your participation has helped us improve our services and we look forward to continuing to provide you with the best possible shopping experience. Thank you for choosing Walmart.
Based on the user experience, Walmart’s survey sweepstakes is an incredible opportunity for customers to share their feedback and win amazing prizes. It not only helps Walmart to improve its services but also rewards the customers for their valuable time and effort. The lucky winners of Walmart’s survey sweepstakes have now received their prizes, and we congratulate them once again for their participation. We encourage everyone to take part in such surveys, as it can help businesses to enhance their customer satisfaction and provide better services.
Elevate your student experience and become a data-driven institution. Where would you go to buy a bicycle? A razor? Or the fresh pair of cowboy boots you like to wear at local rodeos? For many of you, the answer to each of these items is Walmart. The retail giant has come to dominate the shopping landscape, whether it be online, in-store, domestic, or international. The company nearly earns billion dollars per year with over million customers a week in the U. So how does a company with thousands of stores, millions of in-store employees and hundreds of millions of customers gauge customer satisfaction? In shortby incentivizing its customers to take a survey following a recent purchase. What does their incentive look like? How can it improve? Is it working for them? Curious to learn about the different survey incentive options you can use and when to choose one over another? Learn what one of our survey methodologists has to say. Do you have your most recent Walmart receipt on hand? They offer individuals a chance to win a gift card to their store. The winners are selected on a quarterly cadence and only adultsages 18 and overwho are a permanent resident of one the 50 U. There are numerous ways to incentivize your respondents to take your survey. Walmart chose a common tactic, known as the sweepstakes or raffle incentive. Despite the potential value and effectiveness in using this type of incentive, there are several drawbacks. Why is the incentive for the Walmart survey staying consistent? Sweepstakes incentives can still be a great choice for your survey. Here are a few takeaways on how to create and promote your sweepstakes incentive more effectively. Products Surveys. Specialized products. View all products. Survey Types. People Powered Data for business. Solutions for teams. Explore more survey types. Curiosity at Work. Help Center. Log in Sign up. The benefits and drawbacks of the receipt-based Walmart survey. Pro sign up Sign up free. What the Walmart survey is all about. Drawbacks to the Walmart survey incentive model. The costs in participating heavily outweigh the benefits. Since the gift cards are awarded to a tiny fraction of respondents out of potentially hundreds of millions every quarterthe expected value from taking the survey is significantly lower than the cost of 10 minutes of their time. Providing a gift card is less valuable than cash. Gift cards force your respondent to shop at your store while preventing them from using it in potentially more desirable wayssuch as putting it into their savings account or shopping at other stores. Through experiments in the Science of Web Surveys , the authors found that all else equal, recipients are more likely to respond to your survey if the award comes in the form of cash over alternative forms of compensation. The prizes are awarded too infrequently. Difficulty in learning about the survey. At the moment, the only offline place you can find out about the Walmart survey is through receipts, giving it insufficient visibility. Why it still works for Walmart. Given their scale, they may only need a small fraction of customers to participate in order to reach a satisfactory sample size. Their team lacks the resources internally to review and act on a significant number of responses. How to effectively structure a sweepstakes incentive. Know who your desired audience is and budget your incentive amount accordingly. Are they university students? As the former earns a much lower income, the value of their time is lower than that of surgeons, allowing you to offer less money towards their incentive. Make sure customers are aware of your survey. Are there clear, prominent areas both online and offline where they can find out about the survey? Is it in big font at the heart of the receipt? Can you include a short description of it on a sign by your door? Could you promote it on a billboardmay be a bit overly ambitious but why not?! Wherever customers look, is a chance to bring it to light. Lengthen the deadline for taking it. A week may be too short for many shoppers. Next time they get a reminder about your survey or remember it on their own, let them take it there and then. Offer direct cash in the sweepstakes award. Let them decide how to spend their money! See how SurveyMonkey can power your curiosity. Pro sign up. Sign up free. SurveyMonkey is brought to you by momentive. BBB credentials logo TrustedSite logo.
This Sweepstakes is governed exclusively by the laws of the United States. You are not authorized to participate in the Sweepstakes if you are not located within the fifty 50 United States, the District of Columbia or in Puerto Rico. Void outside of the fifty 50 United States, the District of Columbia, Puerto Rico, and where prohibited, taxed or restricted by law. Officers, directors, managers, and employees of Walmart Inc.